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This last week, we teamed up with our partners over at Dell to partake in the SXSW festivities in Austin. Posting up in the Converse FADER FORT we indulged in queso, eccentric people watching, and more live music than the human brain can process. Throughout the week, the Fort hosted performances by the likes of Matt & Kim, Santigold, Ducktails, 2 Chainz, Solange, Action Bronson, and Rick Ross. The weekend closed with French Montana as well as surprise appearances from Macklemore, Diddy and Bun B. FORT-goers kept the vibe alive with endless body-bumpin’ and plenty of enthusiastic cheers. Guests inside the fort were treated to free music, drinks, and shwag while Dell streamed the entire show live on LG screens around the venue. We had a rad time with all of the locals, transients, and performers and were stoked to provide Aviators to the crowd for them to use whilst demoing Dell laptops, and soaking up the Fader scene. - Check out photos from the event below.
Inside the FORT
Action Bronson - Photo thefader.com
Ra Ra Riot
Festival goer rockin' a pair of our purple Uprock's
We had Aviators set up inside the FORT for concert goers to listen to while they created their tracks on Dell laptops.