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The effects of Hurricane Sandy are still hitting close to home. Our friends and family on the east coast are fighting hard to get things back to normal. But some things just take time.
The hurricane, which touched down on the east coast the week of October 28th, 2012, devastated all in its path. Many of the retailers, shop owners, and team riders that call the New Jersey and New York coast home have supported Skullcandy and our efforts for years. Immediately following the hurricane, power was out and there was no way to get gas. We had to do something to help.
On November 10th, all proceeds from sales on Skullcandy.com went straight to our friends impacted by Hurricane Sandy. It was an emotional time for all and we wanted to do the best we could to help in any way possible. Following November 10th sales, we quite literally went to a bank and cashed a check. Then made our way to some spots devastated by the hurricane and handed our brothers cash.
Although meeting our friends was under unfortunate circumstances, it was truly meaningful to bring smiles to their faces. Even if only for a short time. Among the shops affected by Hurricane Sandy, we visited:
We recently caught up with New Jersey surf shop owner and good friend, Derf McTighe. Derf owns Island Style Surf located in Sea Bright, NJ. He reports that Sea Bright is still barely functioning. The only shops in operation are Dunkin’ Donuts and a hardware store. Re-building has been tough as insurance guidelines have changed in light of the storm. There is now a requirement that all buildings in the area must now be 13’ above mean tide level. For small shops in the area, the cost to rebuild with new requirements is near impossible.
Derf and many other small retail owners in the area continue to run their businesses out of their own homes until a more permanent solution is discovered. Our hearts go out to you Derf and everyone else still affected by the tragic storm.
We encourage anyone and everyone who can to help support our friends and family on the New Jersey and New York coast. Visit their websites and purchase your products there. They'll be grateful.