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Skullcandy signs NBA rookie sensation Kyrie Irving

We are pleased to announce the signing of Cleveland Cavaliers standout point guard Kyrie Irving.  Kyrie will join a Skullcandy lineup that includes NBA All-Star Kevin Durant and NBA MVP Derrick Rose, as well as league superstars James Harden, Andre Iguodala and Deron Williams.

Our plan is to integrate Kyrie into several brand initiatives that support basketball as well as those outside of it, which offer a nice synergy with Irving's personality and interests.  The brand is also committed to supporting initiatives that Kyrie is passionate about, including youth basketball camps.

Read more about Kyrie Irving and the Skullcandy NBA Crew in our official release below.

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Skullcandy signs NBA rookie sensation Kyrie Irving

(PARK CITY, Utah – May 8, 2012) – Skullcandy, Inc. (Nasdaq: SKUL) a high growth performance lifestyle audio brand, is pleased to announce the signing of Cleveland Cavaliers standout point guard Kyrie Irving.  Kyrie will join a Skullcandy lineup that includes NBA All-Star Kevin Durant and NBA MVP Derrick Rose, as well as league superstars James Harden, Andre Iguodala and Deron Williams.

“Kyrie is a major addition to the Skullcandy brand.  Basketball has been a focus for us over the last few years, and adding a young player of Kyrie’s caliber is fantastic,” says Nate Morley, VP Marketing and Creative for Skullcandy.  “We’re not only excited about what Kyrie does on the court, but even more so about the influence he has off the court.  He loves music, grew up skateboarding and is very active on social media, which is a great way for us to connect with our audience. We couldn’t ask for a better partner.”

Skullcandy plans to integrate Kyrie into several brand initiatives that support basketball as well as those outside of it, which offer a nice synergy with Irving’s personality and interests.  The brand is also committed to supporting initiatives that Kyrie is passionate about, including youth basketball camps.   

“I love the Skullcandy brand and what they’re doing to support basketball. I couldn’t be happier to partner with a brand that creates amazing products that blend lifestyle and audio, especially because music is such a big part of basketball culture,” Irving stated.  “Plus, I grew up skateboarding and am really looking forward to the exciting things they have planned for me and some of their top skateboarders like Eric Koston.”   

Kyrie has had a very successful first season in the league, leading all rookies in scoring and free throws, averaging 18+ PPG and sinking 87% from the line.  Kyrie earned MVP honors in the 2012 Rising Stars Challenge, and is a leading candidate to win the 2011-2012 NBA Rookie of the Year Award.  Skullcandy congratulates Kyrie on his accomplishments and looks forward to supporting him as he continues to impress on and off the court.

 

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