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This spring, Skullcandy teamed up with Nike to participate in what would prove to be the biggest event campaign undertaken by the sports apparel behemoth EVER. The Skullcandy team rolled with the Nike SB crew to five Chinese cities over a 40-day stretch, supplying sweet beats, tunes, massive star power and copious amounts of gear to regional skate comps for local amateurs.
After driving thousands of miles in the Skull Mobile, the crew found themselves where it all began, back in Shanghai for the City Jam Finals. This was where the Chinese pros and amateurs from the five-city trek both battled for over $10,000 in prize money and also a fully paid trip to go the Tampa AmJam contest.
Aside from the immediate draw of having P-Rod, Koston, Omar Salazar, and Shane O’Neal tearing up the specially designed street course, the night was capped by the 2011 DMC finals. DMC is an annually run global tech-scratch DJ competition. In 2006 DJ V-nutz brought the DMC World DJ Competiton to Shanghai with the hopes of opening up world class DJ’ing to China. It only made sense that Skullcandy would be there to support and represent.
All DJ finalists had the opportunity to try out the yet to be released Mix Master Mike headphones. For the hundreds in attendance we were heavy handed on the promo goodies and spreading the goodness.
After 4 straight hours of heavy DJ and MC representation the night culminated in three winners from HongKong, Shanghai, and Beijing.
Thanks to everyone that came out and supported the event! And a big thanks and shout out to the Nike Crew, V-Nuts, and the skate community of greater China.